Anyone can create a quick video. However, if you’re looking to better establish your brand and create an image of professionalism, the following best practices make for a more memorable impression.
Let’s compare this Superior Water and Air video that we produced to an old TV spot created in-house.
Items to consider:
- Strong hook / immediate appeal: We showed a clear benefit (a tune-up, improved performance), viewers are more likely to pay attention and respond.
- Focused call to action: A clean and clear call to action (e.g. “Book your tune-up now”), which is essential for marketing videos.
- Conciseness: As a TV spot, it’s short and sharp, with minimal fluff. This makes the message more memorable and digestible.
- Emotional / aspirational appeal: Instead of dwelling on negatives, our video paints a vision of comfort, reliability, and peace of mind — which is more compelling.
- Better commercial viability: For advertising purposes, you want people to remember you, feel motivated, and act.