When sports, branding, and food collide, out comes a recipe for a great project. Our friends at Farr’s ice cream asked us to design custom ice cream packaging concepts for two powerhouse teams: the Utah Jazz and the Utah Mammoth.
The game plan for the Jazz flavor? Lean into bold arena energy—deep team purples, sharp contrast, and a hardwood-court backdrop that instantly connects the product to game night. The Sweet Cream & Caramel concept balances premium dessert cues with pro-sports attitude, making it feel just as at home in a freezer aisle as it would in a stadium suite.
The Mammoth design took a colder, more aggressive direction. Icy textures, motion, and a high-impact hockey environment give the Cookies & Cream (with a twist) concept a gritty, high-performance edge. The packaging feels fast, tough, and unmistakably team-driven—while still keeping the food appeal front and center.
Projects like these sit at the intersection of brand identity, retail packaging, and fan experience. It’s not just about making something look good—it’s about creating a product that feels like part of the team.
If your brand has a product or service that needs to stand out and hit some sales goals, we design visuals that are bold, strategic, and ready for action. From packaging to promotions, we turn brands into experiences people want to be part of.