America First Sweet Taste of Summer

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We partnered with America First Credit Union to create a vibrant, feel-good TV commercial that brings their auto loan offering to life. Set in a bright suburban neighborhood, the spot follows an ice cream truck as it rolls in, drawing excited neighbors eager for a summertime treat. But instead of traditional popsicles, they’re handed colorful, car-shaped frozen treats—each one symbolizing the car they’ve been dreaming of, made possible by America First’s low-rate, 60-day no payment auto loans. With The Sweet Taste of Summer as our campaign rallying cry, we delivered a visual metaphor that’s as delightful as it is memorable—positioning America First as the trusted partner that helps make your next ride a reality.