America First Spirit of Giving

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For America First Credit Union, Mighty Clever created a heartfelt holiday spot centered on the true spirit of giving. The story follows a young boy who’s been carefully saving for his dream bicycle, adding coins to his piggy bank and dreaming of the day it’ll be his. But when he notices his mother admiring a snow globe in a holiday store window, he makes a quiet, powerful choice—using his savings to buy it for her instead. It’s a simple act of generosity that reflects the deeper meaning of the season, while also reinforcing the value of thoughtful saving—a message that aligns seamlessly with America First’s commitment to its members.